Improving Your Online Recruiting
One of the biggest factors limiting growth for small to medium businesses is their ability to recruit employees both in high quantity and quality.
Using your company website, three strategies can give you significant competitive advantage in searching for workers online.
Focus on Quantity – Many businesses require a large number of high school educated unskilled workers. In the current job market, this creates quite a challenge. The best employees already have jobs. There are very few motivated hard-working individuals that don’t currently have employment.
In this case, your best opportunity is to attract people who are already part of the workforce. Additionally, you have to create incentives to draw them away from their current employers.
Recruit more people more efficiently.
- Make it easy! Your website can accept online applications 24/7, and interviews can be set up by email or text rather than telephone. These factors can be helpful when reaching people who already are employed.
- Demonstrate that your company cares! Dedicating a large portion of your website to your current and prospective employees show them that you value their work. Many workers will work harder and longer if they feel valued, sometimes even at lower pay rates.
- Place job openings on your website before paying for online listings. Both prospective and current employees interested in your organization will appreciate a few extra days head start before your ad appears on job listings websites. If your company has a wide variety of openings, this can save you a bundle of recruiting money.
Focus on Quality – Today many companies have dedicated themselves to being better than the competition. Having better technology, better specialists, better processes or better customer service all begin with one thing in common – better people!
The best people are attracted to the best companies through common values.
- To attract the best technical staff, convince them they will be working with state-of-the-art technology and a company that is very focused on the future.
- Great customer service staff begin with convincing them that your company values its customers, as well as the staff providing great service.
- Do you need people who think outside the box? Convince these innovators that your company prides itself on innovation, both to its customers and to the way it treats its employees.
Focus on Retention and Loyalty – We are constantly hearing from business owners that they desperately want millennials on their staff. They are better educated, more innovative, technologically savvy, and highly motivated. The problem… Keeping them. Millennials balance from job to job faster than any previous generation of American workers, constantly looking for new challenges for upward mobility. It’s not uncommon to see a 25-year-old college grad with 5 to 7 jobs on their resume.
Motivate your best workers to stay with your company forever.
- Integrate technology into your workflows. Shift from spreadsheets to dashboards. Shift from reports to PowerPoints. Dump your timesheets and calendars for scheduling apps.
- Money is less important than ownership. Create profit sharing, stock options, and bonus structures based on performance as well as longevity.
- Create a sense of pride in your company. Millennials are more likely to stick around if the name on their business card is one of distinction. Remember your marketing money is also your recruiting money.
Your company website should not only attract employees and give current employees a sense of pride, but it also can be a valuable tool. Creating a careers section that caters to your current staff can make your human resources far more cost-effective and efficient.
Your website can be powerful human resources recruiting, selection and retention toolset. Let the experts at Mediastead be your guide.