Mediastead Sparks

Running a small business has never been more challenging—or more full of potential. With technology evolving rapidly, consumer expectations shifting, and competition increasing in nearly every niche, business owners must adopt a clear, thoughtful strategy to remain competitive and profitable. For service-based businesses especially, success often depends less on massive…

This article explores why recruiting is marketing, and how applying the same principles you use to attract customers can help you attract exceptional talent. Whether you're an overwhelmed business owner or a savvy marketing pro being pulled into the hiring process, we’ve got strategies to help.

Should I return to a previous chatGPT session or start a new one when working on a project?

Digital marketing companies like Mediastead add value in many ways, leveraging expertise and resources to help businesses grow their online presence, engage with customers, and achieve their marketing goals.

On Friday, Google introduced the Google TV Network, adding both unskippable and 6-second "bump" ads on Google TV enabled devices. What this means for advertisers is unclear, but we don't need a crystal ball to see the benefits to Google, more advertising inventory and profitability on top of their already…

Trust relationships among home care agency executives, caregivers, and clients are fluid and interdependent. Navigating this triangle of trust can be tricky for a home care CEO.

Teach your employees about the dangers of social engineering and the techniques these hackers use. Help them prevent personal and business attacks.

Most small businesses actively target local customers or regional services. As the landscape for online visibility evolves, mastering local SEO becomes crucial to unlocking this treasure chest.

Marketing automation is the modern beacon of efficiency and personalization. Investing in a marketing automation platform, such as our LeadConnector, you’ll take the first steps toward increased effectiveness, scalability, and strategic decision-making.

AI has the potential to significantly impact home healthcare agencies in the future by introducing various technologies and solutions to improve patient care, streamline operations, and enhance overall efficiency.