Mediastead Sparks
July 7, 2025
Running a small business has never been more challenging—or more full of potential. With technology evolving rapidly, consumer expectations shifting, and competition increasing in nearly every niche, business owners must adopt a clear, thoughtful strategy to remain competitive and profitable. For service-based businesses especially, success often depends less on massive…April 10, 2025
This article explores why recruiting is marketing, and how applying the same principles you use to attract customers can help you attract exceptional talent. Whether you're an overwhelmed business owner or a savvy marketing pro being pulled into the hiring process, we’ve got strategies to help.June 12, 2024
On Friday, Google introduced the Google TV Network, adding both unskippable and 6-second "bump" ads on Google TV enabled devices. What this means for advertisers is unclear, but we don't need a crystal ball to see the benefits to Google, more advertising inventory and profitability on top of their already…
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