Mediastead Sparks
Resources for home care professionals
The Home Care Growth Hub is a free resource for home care professionals. We offer a wide range of articles and other resources to help you grow your business, improve your marketing, and provide better care to your clients.
We understand the challenges facing the home care industry, including the staffing crisis. Our resources are designed to give you the information and tools you need to succeed, including:
- Staffing and recruitment resources: We offer tips on how to attract and retain top-quality caregivers.
- Marketing resources: We offer tips on how to reach more potential clients and generate interest in your services.
- Operational resources: We offer tips on how to run your business more efficiently.
- A community of home care professionals: We offer a community where you can connect with other home care professionals, share ideas, and get help.
Visit the Home Care Growth Hub often and start growing your business. We’re here to help you succeed.
Updated SEO Guidance from Google
November 8, 2023
In October, Google released the latest “core update” to its search algorithm. In a guidance statement, Google emphasized its commitment to accuracy in SERPs as well as thwarting attempts to manipulate the algorithm.My Thoughts on Website Accessibility
November 1, 2023
For this author, finding the balance between design and accessibility has been a struggle for more than a decade. Today we don't have to sacrifice either.Recruiting through the Eyes of a Marketing Strategist
October 19, 2023
Marketers and recruiters see business differently. Increasingly recruiters are starting to recognize marketing strategy as a viable skill set in attracting and retaining quality workers.Maximizing Your Success at Networking Events
September 14, 2023
Networking events offer valuable opportunities for professional growth. By understanding their purpose, preparing effectively, and engaging authentically, you can maximize your networking experience and unlock new opportunities.Digital Recruiting Survey
September 1, 2023
Mediastead has teamed up with Home Care CEO to create a short survey of company owners and executives to learn which techniques they find most effective.Mediastead pivots to serve a new national audience
August 17, 2023
Mediastead LLC, a design and digital marketing agency with over 10 years of experience, today announced a major pivot to exclusively serve home care agencies and home health care companies.Do You Own Your Website? An Intellectual Property Primer
August 10, 2023
Trademarks and copyrights are the most common types of IP in website development. Here's how to know what you own and secure it.Two Mantras on the Power of the Process
August 3, 2023
Two mentors have influenced how Mediastead works with digital marketing & recruiting clients by invoking the power of process.Does email marketing work for small or medium businesses?
July 27, 2023
SMBs find email marketing to be the most effective and highest ROI marketing technique. Here's how to create great email campaigns.Google SGE: What You Need to Know
July 21, 2023
Google has announced a major update called SGE, or Semantic Generation Engine. This new AI-powered technology will change the search experience on Google.
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