Creating a Highly Effective Business Website
March 16, 2023
Learn best practices to make your business website easy to find and effective at converting online users into paying customers.
Key Performance Indicators versus Vanity Metrics
February 1, 2023
There are mountains of data available to evaluate your website. Identify your Key Performance Indicators and Vanity Metrics before spending money and resources.
How to Choose the Right Visual Elements for Web Design
February 9, 2023
Great websites depend on strong visual elements. Using your logo, powerful photography, on-brand visuals, and unique fonts make your website stand out from the competition.
Combine Online and Off-line Marketing for Better ROI
March 6, 2018
A quality business website can improve your return on investment of your off-line marketing efforts in three ways. Provide more detail with unlimited time, space,
The Speed of Marketing
November 6, 2014
“You will become way less concerned with what other people think of you when you realize how seldom they do.” ― David Foster Wallace This
Three Reasons You Hate Your Web Designer
May 9, 2014
Most small businesses already have a website. Fortunately for us, many of those small business owners also have stories of how they were let down
Customer Satisfaction Survey Best Practices
November 1, 2013
Customer satisfaction surveys can be powerful tools for insight if done properly. Conversely, a poorly designed tool can lead you in the wrong direction. Today we will share a few simple best practices for customer service surveys.
Four Steps to Sell Just About Anything
September 19, 2013
Writing better sales copy is an easy process to learn, but takes time to master. Try these four simple steps to immediately improve your sales copy. Don’t fall into the same traps other companies make. Turn readers into engaged users and engaged users into customers.
Sales Tips for People Who Don’t Like Selling
July 3, 2013
Many “warm fuzzy” business owners don’t like being a salesperson or even asking for money. People motivated by service tend to be selfless, an admirable quality, but not necessarily good fiscal policy. So whether you’re a veterinarian, a nurse, a massage therapist or chef, at the heart of your business is service, not making money. Profitability, however, is critical to succeeding in your mission.
Marketing to Pet Owners, Finding Ideal Targets
May 8, 2013
About 63% of American households have pets, but this doesn’t make them all ideal targets. Look at ways to create laser focus on ideal customers for your pet care company to get the most from your marketing dollars.
Get Personal with Postcards
May 1, 2013
Direct mail marketing has a bad reputation. At one time, “junk mail” marketing was only appealing because it was cheaper than purchasing mass media ads. Today, most of our junk mail arrives by email. People actually take the time to look through advertisements sent by “snail” mail. A postcard is a great way to get in front of people relatively cheap.
