One of the principal rules of marketing is: “It is always easier to sell to a customer than to a prospect.” A tried and true concept, which is sometimes lost on this new breed of marketing experts, is focusing on customer service and loyalty.
Writing better sales copy is an easy process to learn, but takes time to master. Try these four simple steps to immediately improve your sales copy. Don’t fall into the same traps other companies make. Turn readers into engaged users and engaged users into customers.
Many “warm fuzzy” business owners don’t like being a salesperson or even asking for money. People motivated by service tend to be selfless, an admirable quality, but not necessarily good fiscal policy. So whether you’re a veterinarian, a nurse, a massage therapist or chef, at the heart of your business is service, not making money. Profitability, however, is critical to succeeding in your mission.