The Stroudsmoor Country Inn wanted to have a distinct web presence for their wedding planning services, which contributed to more than half the company’s revenue.
The two websites each drew unique audiences, and with more strength from an SEO perspective, organic search results increase overall traffic by 40% in the first year.
This technique was so successful that SCI also segmented out their bakery and art gallery into separate websites.
If your company has distinctly different product lines, you can benefit by using a multiple website approach with plenty of cross-linking.
