Using a Lead-Scoring Algorithm to Feed Your Sales Funnel
May 6, 2022
Create a lead-scoring algorithm that analyzes win rates against data points to maximize the effectiveness of your sales team.
Is SEO Dead? Does SEO Matter to Your Business?
January 25, 2017
Some believe that search engine optimization is obsolete because of social media – while others believe SEO should be adapted to compensate for social media.
What is Web-Centric Marketing?
October 28, 2014
Six Strategies for Web-Centric Marketing™ In 2003 Jason Tweed coined the phrase Web-Centric Marketing™ to describe a marketing strategy which relies on websites to close
Brand Building with Your Website
June 26, 2014
Your website is likely your most effective and least expensive element of brand building. A website has advantages over print, radio and television, but that’s not even the #1 reason good companies should use their website for brand building.
Four Steps to Sell Just About Anything
September 19, 2013
Writing better sales copy is an easy process to learn, but takes time to master. Try these four simple steps to immediately improve your sales copy. Don’t fall into the same traps other companies make. Turn readers into engaged users and engaged users into customers.
Seven Tips for a Better Facebook Page
June 26, 2013
Facebook is easy to use and can be a valuable component to your online marketing strategy. Unfortunately, most small businesses don’t do a good job of actually generating buzz or, better yet, sales with their page. Here are a few quick tips to give your page a boost.
