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Red planet

Sales

Web-Centric Marketing

What is Web-Centric Marketing?

Six Strategies for Web-Centric Marketing™ In 2003 Jason Tweed coined the phrase Web-Centric Marketing™ to describe a marketing strategy which relies on websites to close

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Competing on Quality of Care

Most vets pride themselves on their education, specialty skills, technology and growing knowledge. Unfortunately, to the vast majority of your customers, quality is very difficult to judge. Generally, in healthcare, there are only two possible outcomes.

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Sales Tips for People Who Don’t Like Selling

Many “warm fuzzy” business owners don’t like being a salesperson or even asking for money. People motivated by service tend to be selfless, an admirable quality, but not necessarily good fiscal policy. So whether you’re a veterinarian, a nurse, a massage therapist or chef, at the heart of your business is service, not making money. Profitability, however, is critical to succeeding in your mission.

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Satellite

Keeping PACE: Marketing tips and tech news for SMBs