Why I Hate the 4P’s of Marketing July 22, 2016 Every Marketing 101 class discusses the “4P’s of Marketing” – Product, Price, Promotion and Placement. So why do I hate them? Because, marketing isn’t that simple. I wish it was. Read More »
What Is Your Value Proposition? April 15, 2014 What is your Value Proposition? How do you create perception of value? How do you set prices for your products or services? Read More »