Why I Hate the 4P’s of Marketing
July 22, 2016
Every Marketing 101 class discusses the “4P’s of Marketing” – Product, Price, Promotion and Placement. So why do I hate them? Because, marketing isn’t that simple. I wish it was.
What Is Your Value Proposition?
April 15, 2014
What is your Value Proposition? How do you create perception of value? How do you set prices for your products or services?
