Defining Your Ideal Customer February 22, 2022 Your Ideal Customer Profile can be used to craft websites and marketing campaigns. It’s also a pivotal tool to keep sales teams at peak performance. Read More »
Improve Customer Service and Solidify Customer Loyalty February 6, 2018 One of the principal rules of marketing is: “It is always easier to sell to a customer than to a prospect.” A tried and true concept, which is sometimes lost on this new breed of marketing experts, is focusing on customer service and loyalty. Read More »
Methods of Creating a Marketing Budget October 21, 2016 There are three methods of calculating your marketing budget for small businesses. Try these techniques in your strategic planning process. Read More »