Defining Your Ideal Customer
February 22, 2022
Your Ideal Customer Profile can be used to craft websites and marketing campaigns. It’s also a pivotal tool to keep sales teams at peak performance.
Improve Customer Service and Solidify Customer Loyalty
February 6, 2018
One of the principal rules of marketing is: “It is always easier to sell to a customer than to a prospect.” A tried and true concept, which is sometimes lost on this new breed of marketing experts, is focusing on customer service and loyalty.
Methods of Creating a Marketing Budget
October 21, 2016
There are three methods of calculating your marketing budget for small businesses. Try these techniques in your strategic planning process.
