One of the principal rules of marketing is: “It is always easier to sell to a customer than to a prospect.” A tried and true concept, which is sometimes lost on this new breed of marketing experts, is focusing on customer service and loyalty.
Every Marketing 101 class discusses the “4P’s of Marketing” – Product, Price, Promotion and Placement. So why do I hate them? Because, marketing isn’t that simple. I wish it was.
Stroudsmoor Country Inn is a breathtaking resort with old-world charm, resting atop its very own 300 acre mountain, overlooking the magnificent Pocono Mountains, Ranked #1 by Resorts and Lodging’s Top Ten Pocono Wedding Venues.
When you are building a website for a company that provides screaming fast fiber optic internet to one of the most tech savvy towns on the East Coast of the united States, you better bring your A-Game.
Six Strategies for Web-Centric Marketing™ In 2003 Jason Tweed coined the phrase Web-Centric Marketing™ to describe a marketing strategy which relies on websites to close sales, and other marketing techniques to focus attention on the corporate website. …
“You will become way less concerned with what other people think of you when you realize how seldom they do.” ― David Foster Wallace This quote from American novelist, David Foster Wallace, inspired me. Every day I work with clients who want to craft a …
Direct mail marketing has a bad reputation. At one time, “junk mail” marketing was only appealing because it was cheaper than purchasing mass media ads. Today, most of our junk mail arrives by email. People actually take the time to look through advertisements sent by “snail” mail. A postcard is a great way to get in front of people relatively cheap.
Introducing PACE Marketing by Mediastead
Learn how Mediastead clients are keeping PACE with the future of business. Download our free introductory kit to the PACE Marketing process.