Creating a Highly Effective Business Website
March 16, 2023
Learn best practices to make your business website easy to find and effective at converting online users into paying customers.
Use the Six Principles of Persuasion to Grow Your Business
July 8, 2022
Effective marketing can use the psychology of the Six Principles of Persuasion
Defining Your Ideal Customer
February 22, 2022
Your Ideal Customer Profile can be used to craft websites and marketing campaigns. It’s also a pivotal tool to keep sales teams at peak performance.
Improve Customer Service and Solidify Customer Loyalty
February 6, 2018
One of the principal rules of marketing is: “It is always easier to sell to a customer than to a prospect.” A tried and true concept, which is sometimes lost on this new breed of marketing experts, is focusing on customer service and loyalty.
Why I Hate the 4P’s of Marketing
July 22, 2016
Every Marketing 101 class discusses the “4P’s of Marketing” – Product, Price, Promotion and Placement. So why do I hate them? Because, marketing isn’t that simple. I wish it was.
The Speed of Marketing
November 6, 2014
“You will become way less concerned with what other people think of you when you realize how seldom they do.” ― David Foster Wallace This
What is Web-Centric Marketing?
October 28, 2014
Six Strategies for Web-Centric Marketing™ In 2003 Jason Tweed coined the phrase Web-Centric Marketing™ to describe a marketing strategy which relies on websites to close
Marketing to Pet Owners, Finding Ideal Targets
May 8, 2013
About 63% of American households have pets, but this doesn’t make them all ideal targets. Look at ways to create laser focus on ideal customers for your pet care company to get the most from your marketing dollars.
Managed Marketing for Veterinary Practices
May 3, 2013
Try Managed Marketing with Mediastead. Finding balance between serving clients and promoting your business can be tricky. Too busy with customers, your marketing suffers. Slow your marketing, your cash flow suffers. Marketing is what we do best. Working with animals and their owners is what you do best. Let us help you get back to work.
Does your web company speak your language?
May 2, 2013
Marketing your pet care business shouldn’t require learning a second language. At Mediastead, we speak Web, the language of internet jargon. However, we also know the language of veterinary practices and animal hospitals. We create websites and marketing campaigns focused on the needs of vets and your customers. We do things differently at Mediastead.
Get Personal with Postcards
May 1, 2013
Direct mail marketing has a bad reputation. At one time, “junk mail” marketing was only appealing because it was cheaper than purchasing mass media ads. Today, most of our junk mail arrives by email. People actually take the time to look through advertisements sent by “snail” mail. A postcard is a great way to get in front of people relatively cheap.
