Hashtags can be powerful element of your social media campaigns, but they have to be used correctly to be effective.
Here are some examples:
#Wrong – Using tags like #ImakemyselfGiggle can add some humor or fun to your social media posts, but in terms of searchability they aren’t very effective.
#Right – Use popular keywords that are related to your posts. Trending keywords on Twitter or popular tags on Instagram can generate lots of first-time viewers. Twitter and Facebook are helpful by posting the most popular topics right on the sidebar.
#Wrong – Inventing your own hashtags is a good way to encourage interaction among your audience, but generally doesn’t work when trying to expand. If you already have a very active social media following, go for it.
#Right – Each social platform has user created hashtags that help them find others interested in sharing. Twitter, for example, will use #followFriday that helps users leverage each other. Instagram has #like4like for Instagrammers willing to give reciprocal likes. Used cautiously, it can be a great way to connect with other people on the platform that share your interests.
#Wrong – Don’t use an unrelated hashtag just because it’s popular. Most users, as well as the platforms themselves, frown on this behavior. It’s a great way to get your account suspended.
#Right – Use your own hashtags to discover other users with similar interests, products, or audiences. Social media is designed with interactivity in mind. Even communicating amongst competitors can enhance the social media value of everyone involved.
#PracticeMakesPerfect – Building a solid social media presence takes time and practice. If you’re going to utilize social media in your marketing, make a solid commitment to it and never give up.