Three ways to use video (and one way to fake it)…
There is no doubt that video is one of the most powerful tools marketers have in their arsenal. Virtually any website can benefit from adding video. So why are so few companies using it?
Big companies with big advertising budgets and high-traffic websites all incorporate video. But where does that leave smaller companies with smaller budgets and limited resources?
Today, every company can afford video as part of their web presence. It’s cheaper than ever to create, distribute, and serve video.
In the old days of the Internet (you know, 10 years ago) quality video was difficult. High definition cameras were expensive, and affordable cameras produced cheap looking video. It was essential for video files to be small as not to strain the computer of the average user. You needed a monster desktop PC to edit and render the final product. Lastly, bandwidth and storage were a big consideration for high-traffic websites.
Today, technology has turned video into something easily accessible. Chances are your smart phone can capture high definition video. Editing can be done on most modern laptops, and even online. Better backend technology means that video can be delivered at virtually no cost, and installed with cut and paste onto most content platforms.
Let’s look at three ways to use video on your website (and one way to fake it).
Video Production – Many companies today create commercials that will likely never air on television. These commercials, much like the 30-second spots TV, are produced by professional production companies. Quality equipment and highly capable talent can produce top quality video starting around $2500 per 30 seconds, about 1/10 with the same quality would cost just a decade ago.
Video in a Box – Today there are many websites and video creation software that can turn any web savvy user into it reasonably good video production freelancer. The simple videos with background music, animated text and short video clips or still pictures can be produced for as low as $500.
Many companies use these “explainer” videos as an entry-level way of adding video to their websites. It doesn’t take the place of good photography, design, and web copy, but it gives visitors an alternative way to digest information about your product or services.
Amateur Video – YouTube has created a phenomenon where people are actually quite willing to watch extremely poor quality video. Video bloggers (Vloggers) record quick, info-rich clips. A cell phone or WebCam, a tiny tripod, can have you producing videos that are low on production value but high on authenticity.
Producing demonstrations of your products, topical rants, or customer testimonials has never been easier or cheaper. Upload them to your favorite service, and embed them in your website, blog, or social media pages.
From a couple hundred dollars to a couple thousand dollars, small businesses can harness the power of video to outPACE the competition.
How to Fake It – Moving images capture our attention, but you don’t have to actually use video at all. Classic banner advertising can be taken to the next level by using animated graphics. Just a little motion can draw the eye across the page, getting your ad noticed or attracting people to your call to action.
The benefit of “faking it” is that some platforms still work better with digital imagery rather than video. Social media pages are a great example. Scanning down Facebook, video may not load quickly or on a mobile device, users can even prevent the video from loading altogether. Animated graphics, however, capture the eye without slowing down the platform or the user.
Video Everywhere™ helps Mediastead clients get the most value for their dollar. Regardless of your production budget, it’s critical to get your video in front of as many people as possible. Mediastead helps strategically position your videos for maximum view on multiple platforms. Capture the attention of viewers on your website, in an email, on YouTube and social media, mobile apps and cable or broadcast television.
Call Mediastead at 215-253-3737 to learn more about Video Everywhere™.