Veterinary services and other pet care companies have three principal functions. Unfortunately, many of these small companies struggle to find and keep the balance.
The three pillars are:
- Marketing
- Management
- Service Delivery
Most business owners tend to favor one of the three pillars. In the other two areas, they may lack knowledge, experience and even motivation.
As your company grows, make sure your hiring decisions balance your business.
A vet may be very good at service delivery or even customer service, but they should hire talented people to manage the office and develop their marketing.
Another owner may run an efficient practice and manage staff well, but needs help when it comes to delivering for their customers.
Finally, a great sales or marketing person can bring in customers, but making sure the business is profitable and the customers are happy is another challenge.
As an owner, you can’t wear every hat and expect your company to grow. At the earliest stages, try to identify your strengths. Rather than try to improve areas of weakness, consider hiring new talent or even outsourcing.
Many business functions can be managed by specialists. Hire a marketing team to promote your business. Hire payroll companies and recruiters to staff your business. Hire financial experts to streamline profits. Finally, bring the staff you need to keep customers coming back for more.
Smart owners don’t do it all. Smart owners find people to get everything done.
Well balanced business sets the stage for unlimited growth.
