As new technological devices are developed, the way in which individuals access the web expands. Responsive web design allows your website layout to change with the screen size and capabilities of the device being used to view your site.
Most website are not optimized to work well with mobile devices. These devices require a different approach to layout. First, display size constrains usability. There are varying different screen sizes between phones, tablets, desktops, game consoles, televisions, and now wearable technologies. Sizing is always changing with each new generation or invention.
It’s important to develop a website that looks good and is functional on all browsers, operating systems, and devices.
Consider these three examples of responsive web design
(1) Your site may view side-by-side dual columns of information on a desktop monitor. This content on a mobile phone is more accessible as a single column, due to the narrow screen size.
(2) Menu options may be displayed as a horizontal element on a tablet screen, but can be easily turned into a single drop-down row on a mobile device.
(3) Images or interactive items transition easily from a grid layout on a larger screen to a side swipe mechanism on smaller devices.
A website designed to respond to the user and their device function just makes sense in today’s evolving technological world. But aside from designing for a variety of web compatible devices, there are other good reasons to ensure your website is responsive!
Better SEO results. A mobile-friendly website is essential – and even more important if SEO is a core component of your marketing strategy. Search engines like Google offer results people who search the web want to see. That is, they favor websites that are optimized for the platform end users choose. If your site has incorporated responsive design, it’s going to pay off.
Future scalability. A responsive website gives you the best chances to support newer devices coming in the future. Websites that can adapt to any screen size available on the market or those soon to be developed will be most successful long-term. While you cannot anticipate all device types and screen sizes, a website must be adaptable to multiple device sizes and capabilities in order to compete through functionality today and tomorrow.
Mobile-friendly websites make customers out of users. Imagine you are shopping for a Valentine gift for your special someone. You don’t need 5,000 results, detailed specifications, user reviews and other unnecessary information. You want an adorable picture of the item, a basic description, price and shipping information. A mobile website does more with less. For impulse buying, simple is simply awesome.
Improve customer service. Responsive websites make great user experiences! Not only will a responsive web design provide consistent experiences across multiple platforms, individuals enjoy the varying visual effects and functionalities of your design. Swiping through images on a mobile device creates ease of use and a calming, charming feature.
Increase revenue. Mobile use on the rise. In today’s society, nearly every person has the world wide web available to them at their fingertips within seconds. Shopping online via mobile device has steadily grown in recent years and is expected to continue to grow. It’s time to tap into the mobile market with smarter design work.