Let’s face it. Every company that builds websites claims they do SEO.
They don’t, at least not very well.
Here are the questions we are most often asked about SEO, and why our answers are different than what you’ll hear from most firms.
Do you do SEO?
What do you charge?
No, seriously, what do you charge for SEO?
–Nothing, for websites we build. We believe every web development company should do SEO as a matter of practice. We don’t believe a website is complete unless it is well optimized for search engines. SEO is included with every design.
What if someone else designed it?
–Now you get to write a check. Step one is to analyze your SEO in-depth, then give you clear instructions on how to improve. If you want us to do the work, we can do that as well. Analyzing your SEO probably costs more than you spent on the website originally. Why? Because if your web developer was a pro, they would have provided good SEO, and you wouldn’t be calling us.
Does SEO matter?
–Honestly, not nearly as much as it used to. For some companies SEO creates a direct line to highly valuable traffic. For other companies, even great SEO doesn’t turn into sales dollars. Mediastead, as part of our analysis, will give you feedback as to the potential to generate revenue based on improving SEO. For many small businesses, it’s an exercise in futility, and Mediastead is happy to put our time and energy into projects that will have more meaning and create more value.
Why does Mediastead charge for SEO quarterly?
–SEO is constantly evolving. Even if your website stays the same, there are ways to improve SEO over time. Additionally, search engine results vary from week to week. A good strategy evaluates your overall effectiveness in large chunks, we recommend 90 days. Sitting on top of your analytics and making changes weekly will only hamper your efforts for consistent growth. Good SEO is long term strategies.
Can you get us on page one?
–If your business depends on page one, not only can we get you there, we can help you dominate it. However, very few businesses actually depend on page one. Ranking well for your key demographic has a lot of variables. Is your audience local? Is there an abundance of competition? Are you competing against your own product brands? Top SEO can be achieved. The question becomes how much time, energy and money are you interesting in investing in SEO. Sometimes a quality pay-per-click or social media campaign can give you better results and return on investment than search engines.
–Call us and let’s show you a sample of the analysis we can do for your company.