The #1 frustration regarding social media is the amount of time one must invest. A small business owner needs to focus on sales, customer service, product development and inventory. They need to keep up with industry trends, leadership skills and the desires of their customers.
Social media marketing is easy and cheap, but learning how to do it right is extremely time consuming. Figuring out which outlets your audience uses, then how to get them passionate about your posts is a long learning process.
Good Social Media vs. Bad Social Media
A good social media program blankets your audience with unique and original content on a very regular basis.
A good social media program also builds momentum gradually, and is able to take advantage when that momentum spikes upwards.
Finally, the famed “viral” post that takes your message far and wide, and builds your business, sometimes exponentially overnight.
Then there is bad social media. Bad social media does all the right things at the wrong time. Bad social media is when you didn’t realize you got a spike, and missed the chance. When something is popular, but doesn’t quite hit the right targets to go viral. Bad social media is a time waster.
Three Ways Mediastead Can Make a Difference
Mediastead works with companies in three ways:
Some companies need all three, others just need one component.
Social Media Planning
Planning is comprised of three elements.
- Choosing the right platforms (i.e. Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, etc.)
- Creating content messages and identifying sources of content
- Creating a regular schedule
Social media, to be effective, must have engaging content and an extremely regular schedule. Many companies post content multiple times daily.
Social Media Content Creation and Implementation
Two types of content are needed; original content with a clear message and direction and shared content from other sources. It’s important not only to create, but to participate in the process of sharing socially.
Mediastead has developed a detailed list of best practices used for each of the following social media platforms. We have specific criteria for sharing images, videos and text based content for each of the following media outlets:
Social Media Marketing Analysis
Followers, friends, fans and subscribers are important, but definitely not the only measurements of social media impact.
Mediastead can help develop a custom scorecard, and provide the tools for meaningful interpretation of your social media strategy and its effectiveness.
Social Media has rapidly replaced Search Engine Optimization as the most valuable exercise for small businesses. If your company is ready to grow, consult with Mediastead to determine if social media strategies are right for your company.