Sales has evolved. Sales training is also evolving.
In the past sales training consisted of two schools of thought, retail sales and key account sales. Either your customers came to you, or you went to your customer.
Today sales is more important than ever, yet many salespeople are never personally introduced to their customers. Furthermore, they may not even be selling a physical product. In the information age megabytes and gigabytes are exchanged. Technology is delivered at the speed of light. Even physical products frequently go from the manufacturer to the customer without ever being in possession of the retailer.
Training a sales team is also more important than ever. To complicate matters further, your sales team may not even be centrally located, or may not have offices at all.
Combining Technology and Salesmanship
Mediastead looks at three things when faced with the challenge of helping a client improve or build their sales force.
- Technology – Streamlining technology makes it easy for customers and salespeople to communicate seamlessly with each other in real time.
- Processes – Documenting, analyzing and constantly evolving the sales process and related marketing means we are able to continually improve effectiveness and profitability.
- Training – Continuity in training means your sales team, large or small, can be highly effective. Training is often more important than natural ability. This is particularly true when you take charisma out of the equation.
Lastly, web-based businesses are worldwide and 24/7. Good sales teams can generate revenue the same way factory workers would increase productivity with shiftwork.
Let Mediastead take your company to the next level with dedicated sales team training and development, customized for your company and your customers.
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