Choosing the right medium for your marketing campaigns is just the beginning. Media production and distribution can be a complicated process. Your Mediastead Project Manager makes sure everything flows smoothly from idea to delivery.
Cable and Broadcast Television
Mediastead can help create a budget for your video production and assess a variety of local television advertising opportunities.
Creating a clear demographic, then buying advertising cycles that reach your audience as cost effectively as possible.
Buying from local cable company or TV station can be daunting, plus salesman have a vested interest in how much you spend. Mediastead can evaluate options, set your budget, and make sure you’re getting the most saturation for your dollar.
Once your video is created, Mediastead can also help by leveraging online outlets such as YouTube, local websites and niche bloggers. Ask us about Video Everywhere.
Radio and Audio Advertising
Radio can be a low cost alternative to local television. For some needs it actually out performs its broadcast counterpart. Audio production also costs a fraction of live action video.
Furthermore, your radio spot can be turned into a slideshow style video and used in conjunction with our Video Everywhere packages.
Mediastead can assist with evaluating the best local stations for your target audience and budget.
Print Media Buys
The days of print media are fading. Magazines and newspapers are gradually transitioning from print to online formats. With that said, print media buys are actually much more cost effective than in the past. In fact, some news outlets will put your ad in print as part of a package to boost their online presence.
Combining print media and online media for local markets, niche audiences, or trade publications has never been easier. Mediastead can help identify and compare your options.
Billboards and Outdoor Media Buys
Today every community has lots of venues for advertising, more than most people realize.
Everyone has seen billboards on roadways and giant signs in MLB and NFL stadiums. For smaller companies, these are often price prohibitive.
However, there are thousands of other options. Everything from community murals to little league baseball fields sell advertising to fund these activities. Local companies are often seen as supporting the community simple by purchasing these low cost signs.
Whether you want to blanket the Interstate, or make a big impact on a tiny budget, Mediastead can help you evaluate and purchase your local outdoor signage.
One of the fascinating trends is the future of outdoor advertising. Outdoor advertising is rapidly becoming electronic. Digital signage is becoming more popular in more places than ever before.
Many of our clients are currently making the transition from traditional signs to signage featuring animation and video.
Advertising Project Management
Not every marketing campaign fits nicely inside a box. For unusual requests, we can assign a project manager to research and collect quotes for any advertising need.
- How would your logo look on a hot air balloon?
- Where can I get one of those giant inflatable dancing guys?
- How much does a skywriter cost?… No, a blimp!
Our project team has experience with a variety of less-than-usual advertising buys. We can find sources for just about any media type, and manage the process start to finish.