Small businesses with small budgets rely on strategies that require more time than money. At Mediastead we value traditional media relations and public relations, developed in concert with social media marketing.
Media Relations, a Three-Prong Approach
Mediastead helps companies develop three types of media and PR strategy.
- The expertise approach
- The social consciousness approach
- The innovation approach
Expertise is highly valued, particularly for service or information based businesses. The cornerstone of this approach is generating the perception that one individual is a national leader in a particular subject. A key individual in the organization is elevated publicly as an expert in their field. They become a frequent writer or mass media guest for the most prominent news and information sources in a particular industry.
Social consciousness focuses on demonstrating that your company does business in a different way that improves the lives of customers, community or humankind in general. Create the perception that the company is different based on core values.
Innovation focuses on product or process. The goal is to demonstrate that your organization does things substantially better. So better, in fact, that your competitors are not only lagging behind, but they will continue to lag behind for some significant period of time. This approach also works for completely new products.
Which media strategy is right for you?
Mediastead will help your management team determine the best strategy, then develop multiple action steps that help get your company noticed by the press.
Mediastead isn’t a public relations firm. We are strategy firm. We take your concept, compose the message and strategy, and provide support materials. From here, you can take the reins yourself, or work with a PR specialist to implement your strategy. Mediastead can help evaluate and find the right PR firm for your business.
The PR Plan No One Wants to Use – The Crisis Management Plan
Every business, from an independent political candidate to a Fortune 500 corporation, needs to have a crisis management plan.
When bad things happen, they tend to happen quickly. Suddenly you are in the midst of a public crisis, and the difference between thriving, surviving or crumbling often comes down to foresight and planning.
No one can predict the future, but having a clear process for managing the unexpected is essential.
Mediastead can help prepare a plan that hopefully, you’ll never have to implement.
Generally there are three types of crisis:
- An internal issue, about to go public.
- An external issue about your product, industry, or company.
- An external issue affecting your community for which you are uniquely qualified or obligated to act.
While the number of potential crises are vast, nearly all can be categorized into one of those three types. Everything including product recalls, criminal acts, or Acts-of-God can potentially require your company to respond. Having a clear plan and set of protocols could be the difference between being the media hero or the media zero!
Mediastead works with companies to develop a confidential plan to manage a variety of potential emergencies. Furthermore, in the unfortunate event that this plan must be put into action, your Mediastead project lead will be available to you for consultation and implementation as needed.
Call Mediastead today to prepare for tomorrow.