Small Business Week means Big Business!
The United States Small Business Administration is celebrating National Small Business Week this week, April 29 through May 5.
Small businesses across the country have a big impact. Did you know that small businesses account for approximately two out of every three jobs created in this country? Our economy, our tax base, real estate values, and unemployment rates are all directly affected by Mom and Pop businesses, local franchises, and services that support our communities.
Here are three ways you can help grow your business and support your community.
Tons of retail and service businesses thrive by encouraging customers to shop local, but that goes for B2B companies as well. Your business purchases goods, materials, supplies and services every week. This week take a hard look at how many of these products you can purchase locally. Building these relationships has a ripple effect across the community.
Socialize and Share
Every business should have a social media strategy, but not every post, tweet, or pin has to focus on you. Work together with other local companies by sharing each others’ content. Many times noncompeting businesses have similar audiences, so seek these mutually beneficial relationships.
You may even consider sharing good information from your competition. In certain markets, it’s actually helpful to boost your competition. Have you noticed that restaurants thrive in clusters? Boosting your neighbors also boosts your entire neighborhood.
Sharpen your Skills
We frequently get caught up in the busyness of business. You’re constantly thinking about the next customer, the next shipment, the next product, but this thinking can limit your long-term success.
Focus this week on your own education, and the education of your employees. Study a new marketing technique. Look for ways to improve efficiency. Identify gaps in your corporate knowledge. Take time to shift your focus from doing more business to doing better business.
Better yet, find resources in your community to sharpen your skills. You can get smarter and shop local at the same time!
Mediastead thrives on the success of our small business clients, and we are happy to be your resource for web development, marketing strategy, and social media implementation. Give us a call this week if you want your small business to make big progress!