Is Seo dead?
It’s a hot topic among web developers.
Some believe that search engine optimization is obsolete because of social media – while others believe SEO should be adapted to compensate for social media.
The truth is your web developer’s philosophy isn’t as important as the needs of your customers and your marketing strategy.
Let’s take a snapshot of three types of web transactions, and compare the SEO needs.
Example #1 – You’re shopping for a high-end laptop. You want to find the best value for your dollar.
You could ask your brother-in-law who is constantly tinkering with his computer, but you’re not sure he knows as much about PCs as he thinks he does…
You Google and find a few computer rating blogs. You read a couple and pick your favorite laptop. Then back to Google. You put the model number into the search and find several stores selling the model, plus you discover the manufacturer website which has much more detail. You order a great laptop at a great price and 72 hours later you’re making your brother-in-law jealous.
In this scenario, good search engine optimization is essential. – First, the consumer bloggers depend on traffic to encourage advertisers to support them.
The retailers depend on SEO to make sure they are on the short list every time someone is ready to buy.
Finally, the manufacturer wants to make sure you have all the information you need, and that support resources are easily accessible for each individual product.
Example #2 – You need a plumber. You need a quality plumber who will treat you fairly, because you have no idea why your water smells so bad.
You hop on Facebook and ask your friends and family for recommendations. Within a couple hours you have a few options. You check out their Facebook page, Yelp profile and Angie’s List.
Your plumber doesn’t need to have perfect search engine optimization, they do, however need to be well integrated with social media and actively connected to ratings and reviews websites. Word-of-mouth works best when your web presence is well integrated to turn referrals into sales.
Example #3 – A veterinary hospital. You’re driving to work one morning, and a dog runs out in front of you. Next thing you know you’re holding an injured dog on the side of a road with no owner in sight. The dog needs emergency treatment. – Your only pet is a goldfish your daughter won at a carnival. – You don’t know where to go, and you don’t have time to rely on social media.
You open your GPS app and find the nearest pet hospital. Minutes later you’re driving with the dog in the passenger seat and talking to the vet on the phone.
Luckily your local vet – who usually relies on word-of-mouth referrals – also has a website that is well optimized for local search and mobile friendly. The dog is happy. The vet is happy. She called the owner after scanning the microchip in its ear. The owner is happy.
Plus, you get to tell your daughter how you saved the puppy’s life today. Don’t worry, we won’t mention that you hit the puppy first.
Good news is everybody’s happy. The bad news is thanks to excellent search engine optimization and good social media optimization your daughter has found a new puppy and is texting you links.
Search engines aren’t dead. Depending on your business, their importance can vary, and integration with social media and mobile search may also play an important role.
The takeaway – Find yourself a web development team that truly listens and understands your business. They can work creatively to maximize your website’s potential. If you don’t have a team like that, pop Mediastead into your favorite search engine. – Trust me, we’re easy to find!