Posting regularly on Facebook is a great way to get free publicity for your business, even if you have a relatively small fan following. Popularity is important for Facebook content. Individual posts that get more likes or shares will be displayed with higher frequency. Additionally, it also boosts your less popular posts.
Try mixing these three techniques into your Facebook content. Not all will work for every business, but try to add a new element to your social media strategy.
Before and After – Sure, this works to hustle the latest fad diet, but it can be used for so much more. Landscapers, contractors, interior designers and auto body shops all do impressive works, which are even more impressive after seeing the condition originally.
Local Events or News – Companies that serve local audiences can benefit from a greater awareness of their surroundings. A local dentist tweeted: “The County Fair is this weekend. Enjoy your cotton candy, caramel apples and salt water taffy. Then, please floss.”
Exclusive Deals – “Today only, use coupon code FBDEAL25, and get 25% off any online order. Don’t forget to share before this deal ends at midnight!” Limited time offers or exclusive deals work well on Facebook and are frequently shared or liked. Remember, however, Facebook will penalize you for directly asking for likes or shares in exchange for anything of value. Encouraging fans to share is allowed, you just can’t make it a requirement for prizes or discounts.
Bonus Tip – Use the “@” to tag people or other businesses in your posts, but remember to keep it relevant. Don’t just add a bunch of tags. We use this technique to highlight achievements of employees or our B2B customers. Tagged posts may appear directly on your customers’ wall.
Post consistently and your businesses Facebook page will gradually generate a following on its own, but getting more post likes and shares can speed up this process dramatically.