Facebook is easy to use and can be a valuable component to your online marketing strategy. Unfortunately, most small businesses don’t do a good job of actually generating buzz or, better yet, sales with their page.
When you post of Facebook, the likelihood of it appearing in your fans’ main page has to do with a complex algorithm known as “edgerank”. You don’t need to understand everything about “edgerank”, but know that “likes” and comments on individual posts affect your visibility.
Here are a few quick tips to give your page a boost.
- Be happy! People click “like” on posts they enjoy. If you have sad or bad news to report, try a happy spin. Generally you’ll get the most “likes” for happy posts.
- Encourage comments. Ask a question, or illicit feedback. Posts with a bunch of comments get much more attention.
- Post photos of puppies! Seriously, who doesn’t love puppies? Nobody! Cute photos are “like” magnets. Don’t overdo it, but posting cute photos or interesting images will help all of your posts get more traction.
- Post photos of people! (…and tag them). Whenever you tag someone in a photo, it appears on their timeline. Additionally, mutual friends are much more likely to see it. This works great when you snap a picture of a staff member (preferably holding a puppy) then tag them.
- Does your staff “like” you? Put the power of your employees Facebook profiles to work. Liking your company page will enable tagging in photos and posts, without your employees giving up their private info.
- Try #hashtags. Facebook’s newest innovation is an idea borrowed from Twitter. Put topics with the “#” at the front to make it easier to find when searching.
- Post often! Take five minutes every day at lunch and again before going home for the day. Even at two posts a day, you will keep your company at top of mind.
Bonus Tip: Don’t worry about “page likes”. If you publish fun content, people will share it. If you offer good information, the “likes” will follow. Your social media focus needs to be on the term “social”. No matter how many fans you have, encourage them to share. Your prospects aren’t the people who like you, they are their friends and family.
There’s lots more you can do with Facebook. At its simplest level, use it to share news and start conversations. If you want Facebook to be a significant part of your marketing, you’ll need a solid plan and some focused effort.
Our team can take your basic page and turn it into a revenue generator. Call Mediastead to learn more at 215-253-3737.