Does Your Website Target Real Customers?
June 5, 2014
A mistake made by many small businesses is creating a website that’s focuses on the product more than the audience. Whether you’re selling a service,
Should You Accept Advertising on Your Business Blog?
May 28, 2014
Generate Extra Revenue with Advertising Income Many small businesses spend lots of money on search engine optimization, pay per click advertising, social media campaigns and
Three Ways to Make Money with Your Website
May 21, 2014
Every business wants their website to increase their revenue, but for many businesses, your website can actually become a new source of revenue. Here are three techniques for making more money online with your existing business website. You’ll grow sales and, possibly, have new revenue streams.
Three Reasons You Hate Your Web Designer
May 9, 2014
Most small businesses already have a website. Fortunately for us, many of those small business owners also have stories of how they were let down
Entrepreneurship and fatherhood have a lot in common.
April 22, 2014
Entrepreneurship and fatherhood have a lot in common. When an idea is born, in its infancy it’s a lot more about theory than practice. The
What Is Your Value Proposition?
April 15, 2014
What is your Value Proposition? How do you create perception of value? How do you set prices for your products or services?
Customer Satisfaction Survey Best Practices
November 1, 2013
Customer satisfaction surveys can be powerful tools for insight if done properly. Conversely, a poorly designed tool can lead you in the wrong direction. Today we will share a few simple best practices for customer service surveys.
12 Do’s and Don’ts for Your Employees Regarding Social Media
September 30, 2013
Is sharing by employees, good or bad? Facebook can make or break your business. Are your employees helping or hurting with online sharing? Businesses of all sizes are at the mercy of social media. Create a clearly defined social media policy for your staff. Here are twelve Do’s and Don’ts to get you started.
Four Steps to Sell Just About Anything
September 19, 2013
Writing better sales copy is an easy process to learn, but takes time to master. Try these four simple steps to immediately improve your sales copy. Don’t fall into the same traps other companies make. Turn readers into engaged users and engaged users into customers.
Competing on Quality of Care
July 31, 2013
Most vets pride themselves on their education, specialty skills, technology and growing knowledge. Unfortunately, to the vast majority of your customers, quality is very difficult to judge. Generally, in healthcare, there are only two possible outcomes.
Sales Tips for People Who Don’t Like Selling
July 3, 2013
Many “warm fuzzy” business owners don’t like being a salesperson or even asking for money. People motivated by service tend to be selfless, an admirable quality, but not necessarily good fiscal policy. So whether you’re a veterinarian, a nurse, a massage therapist or chef, at the heart of your business is service, not making money. Profitability, however, is critical to succeeding in your mission.
Seven Tips for a Better Facebook Page
June 26, 2013
Facebook is easy to use and can be a valuable component to your online marketing strategy. Unfortunately, most small businesses don’t do a good job of actually generating buzz or, better yet, sales with their page. Here are a few quick tips to give your page a boost.
