Entrepreneurship and fatherhood have a lot in common.
April 22, 2014
Entrepreneurship and fatherhood have a lot in common. When an idea is born, in its infancy it’s a lot more about theory than practice. The
What Is Your Value Proposition?
April 15, 2014
What is your Value Proposition? How do you create perception of value? How do you set prices for your products or services?
Customer Satisfaction Survey Best Practices
November 1, 2013
Customer satisfaction surveys can be powerful tools for insight if done properly. Conversely, a poorly designed tool can lead you in the wrong direction. Today we will share a few simple best practices for customer service surveys.
12 Do’s and Don’ts for Your Employees Regarding Social Media
September 30, 2013
Is sharing by employees, good or bad? Facebook can make or break your business. Are your employees helping or hurting with online sharing? Businesses of all sizes are at the mercy of social media. Create a clearly defined social media policy for your staff. Here are twelve Do’s and Don’ts to get you started.
Four Steps to Sell Just About Anything
September 19, 2013
Writing better sales copy is an easy process to learn, but takes time to master. Try these four simple steps to immediately improve your sales copy. Don’t fall into the same traps other companies make. Turn readers into engaged users and engaged users into customers.
Competing on Quality of Care
July 31, 2013
Most vets pride themselves on their education, specialty skills, technology and growing knowledge. Unfortunately, to the vast majority of your customers, quality is very difficult to judge. Generally, in healthcare, there are only two possible outcomes.
Sales Tips for People Who Don’t Like Selling
July 3, 2013
Many “warm fuzzy” business owners don’t like being a salesperson or even asking for money. People motivated by service tend to be selfless, an admirable quality, but not necessarily good fiscal policy. So whether you’re a veterinarian, a nurse, a massage therapist or chef, at the heart of your business is service, not making money. Profitability, however, is critical to succeeding in your mission.
Seven Tips for a Better Facebook Page
June 26, 2013
Facebook is easy to use and can be a valuable component to your online marketing strategy. Unfortunately, most small businesses don’t do a good job of actually generating buzz or, better yet, sales with their page. Here are a few quick tips to give your page a boost.
Five Reasons to Flip Over Custom Websites
May 23, 2013
Many veterinarians today have opted for cheap database driven websites in a can. Your website could be your most valuable marketing tool. Custom websites set you apart from the competition. Click here for ‘Five Reasons to Upgrade to a Custom Website’.
Seven Ways to Get Your Pet Business in the News
May 16, 2013
Innovative public relations ideas for veterinary services and other pet service businesses can be a great way to grow your company. Getting your business mentioned in the newspaper, on the radio, or on local television can be powerful free advertising.
Marketing to Pet Owners, Finding Ideal Targets
May 8, 2013
About 63% of American households have pets, but this doesn’t make them all ideal targets. Look at ways to create laser focus on ideal customers for your pet care company to get the most from your marketing dollars.
Managed Marketing for Veterinary Practices
May 3, 2013
Try Managed Marketing with Mediastead. Finding balance between serving clients and promoting your business can be tricky. Too busy with customers, your marketing suffers. Slow your marketing, your cash flow suffers. Marketing is what we do best. Working with animals and their owners is what you do best. Let us help you get back to work.
