How was Equifax hacked? Could it happen to you?
September 19, 2017
The Equifax hack was caused by two common data security errors and was completely preventable. Is your company at risk for the same reasons?
New FCC Chairman Erasing Net Neutrality
July 12, 2017
The Trump administration’s new FCC Chairperson, a former Verizon lawyer, plans to make two major changes in FCC policy. Both of these changes could severely
Are Sales Discounts Helping or Hurting Your Business?
July 11, 2017
Are sales discounts hurting your business? Having a traditional sale, offering your existing products at a discount, can actually be a dangerous habit. Here’s three
The right and wrong ways to use hashtags
June 21, 2017
There are right ways and wrong ways to use hashtags on Twitter, Instagram and Facebook. Here are the best techniques and tips.
Is SEO Dead? Does SEO Matter to Your Business?
January 25, 2017
Some believe that search engine optimization is obsolete because of social media – while others believe SEO should be adapted to compensate for social media.
Methods of Creating a Marketing Budget
October 21, 2016
There are three methods of calculating your marketing budget for small businesses. Try these techniques in your strategic planning process.
How to Get More Likes and Shares on Facebook
September 2, 2016
Posting regularly on Facebook is a great way to get free publicity for your business, even if you have a relatively small fan following. Popularity
Should Business Partners Be 50/50?
July 26, 2016
Differences of opinions, philosophies, skill sets and financial investments often lead to indecision in otherwise cordial relationships. Choosing a Managing Partner can help your business grow without slowing down.
Why I Hate the 4P’s of Marketing
July 22, 2016
Every Marketing 101 class discusses the “4P’s of Marketing” – Product, Price, Promotion and Placement. So why do I hate them? Because, marketing isn’t that simple. I wish it was.
Innovation Equals Independence
July 1, 2016
Independence Day celebrates one the founding fathers declared independence from England in 1776. It was a daring and dangerous decision, but one that ultimately led
Sell Your Business at a Premium Above Book Value
June 16, 2016
To many business owners, their business is their baby. They spent years, possibly decades, building the business and learning from their own mistakes. But now, it’s time to start thinking about selling your company and reaping the spoils of a hard-working life.
Three Ways to Use Video on Your Website
May 18, 2016
Mediastead shows you three ways to use video on your website, and one way to fake it.
