How much security does your business website really need? Here’s what we learned from the Equifax hack, and what you need to know about the basics of website security.
The Equifax hack was caused by two common data security errors and was completely preventable. Is your company at risk for the same reasons?
The Trump administration’s new FCC Chairperson, a former Verizon lawyer, plans to make two major changes in FCC policy. Both of these changes could severely impact individual consumers and small businesses. Net Neutrality – This rule says Internet serv …
Are sales discounts hurting your business? Having a traditional sale, offering your existing products at a discount, can actually be a dangerous habit. Here’s three reasons: Sales on big-ticket items actually reduce revenue, even if the sale is effecti …
There are right ways and wrong ways to use hashtags on Twitter, Instagram and Facebook. Here are the best techniques and tips.
Some believe that search engine optimization is obsolete because of social media – while others believe SEO should be adapted to compensate for social media.
There are three methods of calculating your marketing budget for small businesses. Try these techniques in your strategic planning process.
Posting regularly on Facebook is a great way to get free publicity for your business, even if you have a relatively small fan following. Popularity is important for Facebook content. Individual posts that get more likes or shares will be displayed with …
Differences of opinions, philosophies, skill sets and financial investments often lead to indecision in otherwise cordial relationships. Choosing a Managing Partner can help your business grow without slowing down.
Every Marketing 101 class discusses the “4P’s of Marketing” – Product, Price, Promotion and Placement. So why do I hate them? Because, marketing isn’t that simple. I wish it was.
Independence Day celebrates one the founding fathers declared independence from England in 1776. It was a daring and dangerous decision, but one that ultimately led to the fall of world colonization. The 1800s – Railroads Expand Independence The next c …
To many business owners, their business is their baby. They spent years, possibly decades, building the business and learning from their own mistakes. But now, it’s time to start thinking about selling your company and reaping the spoils of a hard-working life.
Introducing PACE Marketing by Mediastead
Learn how Mediastead clients are keeping PACE with the future of business. Download our free introductory kit to the PACE Marketing process.