Mediastead launched in May 2013. This young company, however, has a depth of experience. Founder and Senior Partner, Michael Rapino, has over a decade of creative and project management experience. Jason Tweed, marketing strategist and Senior Partner, has been a marketing consultant to dozens of companies including four start-ups since 1997. Together with unique talents and a desire to build a better marketing agency, Michael and Jason showed that a company can be greater than the sum of its parts.
Today, with full time associates and a network of specialized professionals, Mediastead has grown into a true full-service marketing agency. Mediastead provides website development and graphic design capabilities in-house, and has strategic partners for video production, app development, printing and promotional products. Our partners can help you craft a marketing plan, and our team of geeks and artists turn your plans into reality.
Small to Medium size companies have access to a complete marketing team at a fraction of the cost of full-time employees. If your business is poised for growth, let the Mediastead team help.
Michael Rapino, Founder and Creative Director
Senior Partner
A graduate of Albright College in Reading Pennsylvania, Michael’s background in art, digital media and photography compliment his decade of experience in web development.
Under his direction, our creative team prides itself on timeless design. While trends grow and fade, Michael wants the personality of every company and the passion of every business owner to shine.
Creatively Mediastead websites are as varied as the companies they promote. From sophisticated and trendy, to conservative and clean, to artistic and chaotic, no two are alike. In an era of templates and cookie cutter websites, your business can stand apart.
Michael lives in Stroudsburg Pennsylvania with the love of his life, Jennifer, and his loyal office hound, Olive.
Jason Tweed, Marketing Strategist
Managing Partner
As a management and marketing consultant, Jason Tweed hasn’t held a “real job” since 1997. Since then he’s worked with dozens of companies including four start-ups. A student of traditional marketing, Jason recognized early on that the Internet would become the dominant force in marketing of the future.
His degree in Mass Media and Public Relations was sparked at snowy Edinboro University. Since graduating in 1990, Jason has been at the forefront of the Internet age. Jason has been blogging since before the word “blog” was coined. His first online store was profitable before Amazon.com. He’s been successful marketing everything from gourmet tea to grandfather clocks, from e-books to mudflaps. He has mastered the art of classic advertising and sales techniques, and adapted them to the information age.
At age 19 Jason co-authored his first book, a guide for physically disabled students, a wheelchair user himself, to the first colleges and universities to provide specialized services for people with disabilities. Today Jason uses advanced technology such as voice recognition and Wi-Fi enabled smart-home technology to remain competitive in a very able-bodied world. Seen by some as an advocate, Jason strongly prefers advocacy by example and influence through empowerment.
Jason and his wife, Kristen, have teenage twins, a boy and a girl. Jason’s loyal Labrador, Max, sleeps under his desk in Northumberland Pennsylvania, and they both have a similar number of gray beard hairs.
Nicole Jarrett, Senior Associate
Fresh from college, Nicole’s first job was being a Nanny for two toddlers. Jason Tweed’s twins were three years old. A decade later, Jason and Nicole still work together every day. First as Jason’s personal assistant, and today as a project director.
Nicole is the ideal example of how to build a great company. Find great people, encourage them to do their best and constantly grow personally and professionally, and empower them to do their best work. She has literally set the benchmark by which all future Mediastead employees shall be measured.
Nicole manages several websites for Mediastead products and Mediastead clients.
From Lewisburg, PA and educated at Penn State, Nicole now lives with her husband and school-age children and something called a “Shepadoodle” named Rory in Milton, PA.
Brian Pedone, Developer
Brian Pedone graduated with a Bachelor’s Degree in Computer Science and Mathematics. He has been consulting for over 10 years and is well versed in many programming languages. He was nominated as one of the top 25 entrepreneurs in America by BusinessWeek and currently resides in New York City.
